Our values

We believe in a better wealth experience. Knowledge and transparency are essential for success, and you should never feel like you do not have control or do not understand how your money is managed. We will present you the data you need to make informed decisions, so that you can be best prepared for your future.

  • Alignment

    We are only paid by you and never accept commissions from product providers - this allows us to always recommend the products best suited for you

  • Integrity and stewardship

    We are a steward of your capital and trust and will never compromise on acting in your best interest

  • Knowledge and transparency

    Empowerment through knowledge can help all of us anticipate outcomes and therefore succeed in reaching our goals


Our team

Our investment office is led by Samuel Rhee, former CEO & CIO of Morgan Stanley Investment Management in Asia.

We bring together decades of experience at leading global financial institutions and technology companies, including Goldman Sachs, Morgan Stanley, UBS, Blackstone, Nomura, HSBC, Macquarie, Wilmar, SP Services, Grab, Intuit, Zalora, Carousell, Alibaba, Kakao, ByteDance, Dropbox, Lyft, and more.

Our diverse expertise and experience in asset management, private banking, investment banking, and consumer technology have prepared us to better serve you.

View our team of 90+ passionate builders on LinkedIn.

Samuel Rhee
Chairman & Chief Investment Officer

Samuel is a 26 year investment management industry veteran and the former CEO and CIO of Morgan Stanley Asset Management in Asia. Having experienced the ebb and flow of the markets for more than 2 decades, Sam left his role in search of a challenge that can deliver meaningful impact in the lives of others. He believes that retirement is the biggest generational challenges of our lifetime, and has focused his time on building Endowus as a holistic wealth platform that plans across CPF, SRS and Cash in preparation for retirement. He is a regular speaker at conferences and is a guest lecturer at SMU & NUS Business School.

Gregory Van

Greg began his career in investment banking at UBS where he advised private equity and venture capital firms. Keen to get some operating experience, he joined Grab where he led technology and payment partnerships, helping Grab unlock over 100 payment methods across the region when Grab was cash-only. As Founding Partner of Endowus, Greg is passionate about making investing accessible and convenient to everyone, at the lowest achievable cost.

Joo Lee
Chief Technology Officer

Having spent the last 10 years in the finance industry as a software developer for banks and hedge funds such as Macquarie, Alphadyne Asset Management, UBS and Goldman Sachs, Joo embarked in a leadership role at a roboadvisor in Singapore and established himself as a veteran in the digital wealth management industry. Joo is attuned to the intricacies of a 100% digital wealth platform, especially in creating the most ideal ecosystem for growth, and an optimal and secure experience for clients.

Jx Lye
Chief Product Officer

Jx began his career at the Singapore Economic Development Board (EDB) where he advised global technology companies. He then spent time building products in Silicon Valley with high growth companies like Dropbox and Lyft, and subsequently in China with ByteDance. He returned to Singapore to solve problems closer to home, and to enable Endowus to deliver the best product experience as a digital wealth platform.

Sin Ting So
Chief Client Officer

Sin Ting started her career in private wealth management at Morgan Stanley in Hong Kong. Her most recent role was VP at Nomura Singapore wealth management, where she provided investment advisory services for family offices, corporates and high net worth clients across the region. As Chief Client Officer, Sin Ting brings her extensive wealth management experience to deliver on her expertise, extending her knowledge onto a digital platform to help create a seamless experience for our clients.

Jason Huan
Chief Marketing Officer

Jason spent the last decade with financial institutions and fast-growing technology companies. As the CMO for the largest e-commerce company in Asia, Lazada (Alibaba Group) for Singapore and Philippines, he is responsible for delivering on brand excellence and securing mindshare for Endowus, as well as establishing a digital footprint to support brand and client growth - democratising access to investing via quality financial content.

Dominic Ong
Chief Financial Officer

Dominic brings a wealth of financial services experience with 15 years in the industry and most recently served at Rayliant Global Advisors, as a quantitative asset manager, where he was Head of Strategy and Business Development in Asia-Pacific. Prior to that, he spent a decade at Standard Chartered Bank in Hong Kong and Singapore where he held several senior positions, including as head of a quantitative investment solutions (QIS) team which developed investment products for the Bank’s institutional, corporate and private banking clients. Dominic started his career at McKinsey & Company in Sydney where he advised Australian banks and PE firms on strategy.

Prof. Michael A. H. Dempster
Endowus Advisor
  • University of Cambridge, Professor Emeritus, Dept of Mathematics and Statistics, Founder of Centre for Financial Research
  • Cambridge Systems Associates Ltd., MD
  • Authored over 110 published research articles in leading international journals on financial engineering and risk management and written several books that have won several awards, acting as Editor-in-Chief of Quantitative Finance and Associate Editor of Stochastics, Computational Finance and Journal of Risk Management in Financial Institutions
Emma Y. Cherian
Endowus Advisor
  • China Asset Management, Independent Director
  • Oxleyan Capital, Founding Partner
  • The Chinese Finance Association, SE Asia Society President, former USA Chairman
  • Columbia Management, former Senior Portfolio Manager
  • Putnam Investments, former VP
  • University of Notre Dame, MA
  • Shanghai International Studies University, BA
Kevin Lee
Endowus Advisor
  • Horangi, Executive Chairman
  • GIC, former Head of GIC Labs
  • Grab, former VP Data
  • Palantir Technologies, former Head of Asia
  • Stanford, BS in Computer Science


join us