Sin Ting So

Chief Client Officer

Sin Ting has spent close to a decade in the wealth management industry at leading banks in Hong Kong and Singapore, including Morgan Stanley and Nomura. She provided investment advisory services to family offices, foundations, corporates and high net-worth clients across Hong Kong, Malaysia and Singapore. She also advised multi-asset class portfolios and provided integrated solutions for corporate assets and business interests as well as personal wealth.

At Endowus, Sin Ting aims to make investing accessible and bring best-in-class investment products and solutions to retail investors at scale. She leverages her extensive wealth management experience to deliver the best customer experience digitally, from building a seamless onboarding process to efficient multi-channel customer support. By combining an intuitive, customer-centric platform with an advisory fee-only model, she believes that Endowus truly places the customers’ needs at heart.

Despite her experience in wealth management, Sin Ting found it challenging to manage her personal wealth in a holistic manner. She hopes to spread financial literacy and enable investors to make informed decisions about their own financial future.

“Having been in wealth management for most of my career, I see many opportunities to democratise investing. An intuitive user experience is key to encouraging retail investors to take charge of their financial planning, and know that the best investment opportunities are now made available to them.”

The University of Pennsylvania and Wharton graduate is a volunteer with the Children’s Cancer Foundation. She is a certified yoga instructor and enjoys practising yoga and pilates in her free time.